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A 4D Analysis of Appreciative Inquiry: Evaluating its Applicability and Effectiveness in BVS Colleges’ Administrative Management

Keywords

Appreciative Inquiry Approach, 4D cycle, Higher Education, Administrative Management, Qualitative Research

Abstract

This study explored the applicability and effectiveness of the Appreciative Inquiry (AI) approach in the administrative management of BVS Colleges, utilizing the 4D framework (Discovery, Dream, Design, Destiny). Employing a descriptive survey design, the research utilized a survey questionnaire to collect data from both teaching and non-teaching staff. It aimed to assess the perceived levels of applicability and effectiveness of AI across the four phases of the 4D framework, and to determine if significant differences existed between the perceptions of teaching and non-teaching staff. Additionally, the correlation between the perceived applicability and effectiveness was analyzed. The results indicated a high level of perceived applicability of AI in BVS Colleges’ administrative management, attributed to its people-oriented focus. No significant difference was found between the perceptions of teaching and non-teaching staff regarding applicability. However, a significant difference was observed in the perceived effectiveness, with both groups rating it highly due to the institution’s student-centered programs. Furthermore, a positive correlation was found between the perceived applicability and effectiveness of AI, suggesting a dependent relationship between these variables. This strong relationship suggests that the perceived suitability and feasibility of AI directly contribute to its perceived positive impact on administrative outcomes. When employees view AI as a relevant and fitting approach, they are more likely to perceive it as effective in driving positive change and achieving desired results within the institution. This highlights the potential of the AI approach, particularly within the 4D framework, to enhance administrative management in higher education settings.

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