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Komparatibong Analisis sa Estetikong Danas na Hatid ng Koreanobela at Filipinobela ayon sa mga Pilipinong Manonood

Keywords

Koreanobela, Filipinobela, Hallyu, anim na elemento ng pelikula, FGD

Abstract

The paper highlights a thorough discussion of the vast influence and prominence of Korean dramas (Koreanobela) in the Philippines, which has become a central focus among critics in the discourse of film and television. Their rise in popularity has fostered an appreciation for both local and foreign spaces that continue to shape and influence Filipino culture. Although the importation of films from Latin American countries—an influence rooted in Spanish colonization—is not new in the Philippines, the unparalleled appeal of Korean dramas in capturing the attention of Filipino audiences cannot be denied. To identify the reasons behind this fascination, the researcher compared the aesthetic qualities of Koreanobela and Filipinobela. The study aimed to examine their similarities and differences in the context of film using Patrick D. Flores’ six elements of cinema: film, screenplay, cinematography and visual design, editing, sound, and performance. These elements bring beauty, vibrancy, and appeal to the viewers. The study employed the Focus Group Discussion method with six (6) participants who have been long-time viewers and avid fans of Korean dramas for over a decade. Findings revealed the deep-seated reasons for the continuous presence and dominance of Koreanobela in the Philippines, categorized as follows: (1) realistic narrative and setting, (2) artistry in scriptwriting, (3) technical and visual design, (4) engaging cliffhangers, (5) use of original soundtracks (OST), and (6) artistry in characterization. This paper seeks to contribute to the field of film and television by broadening the understanding of viewing as a cultural experience.

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